Belle Époque has represented the brilliant lifestyle in the great European capitals, art, wellness and the revolution of female beauty with the abandonment of rigid styles in favor of a fashion made of more fluid lines and lighter silhouettes. The story of the Maison CHD, Cerella Hair Design, is the story of a family dedicated to the beauty of women for three generations. Among the many awards received, the most important are the 1972 Champion du Monde at the Compétition Mondial des Coiffure de Paris, the admission to the International Coiffure pour Dames and the Haute Coiffure Française. Giuseppe and Ciro Cerella are the soul of CHD, two brothers with the obsession for female beauty and aesthetics.
Our task was to tell this story to women and men who chose CHD every day throughout Italy.