Nowadays traditional magazines – ‘paper press’ – are struggling because of bloggers. Blogs have user generated contents: friendly, easier to read and represent a less expensive way for designer brands to advertise their products and collections.
…but! here comes the problem: there are too many bloggers around. More and more bloggers are popping out every day! …and brand PRs are literally in trouble because they receive inquiries from new bloggers all the time. That’s why making decisions and choosing the right bloggers for collaborations has become a nightmare.
Our task was to find a solution. So we designed and created a brand new digital magazine which is not written by journalists anymore, but by some of the most influential bloggers that we cherry picked from all around the World.